> For the complete documentation index, see [llms.txt](https://partners.tray.com.br/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://partners.tray.com.br/themes/homologacao/requerimentos/otimizacao-para-buscadores-seo.md).

# Otimização para buscadores (SEO)

Um SEO eficaz ajuda você a construir melhores relacionamentos com seu público, melhorar a experiência do lojista e direcionar mais pessoas para o seu tema. 

Todos os temas devem atender aos seguintes requisitos de SEO:

* Os temas devem conter o snippet responsável por injetar o título e meta description.
* Os temas devem incluir um snippet para dados estruturados do Google. Use a [Ferramenta de teste de dados estruturados do Google](https://search.google.com/test/rich-results) para validar.
* Os temas **não** devem incluir o arquivo `robots.txt` ou `robots.txt.html`.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://partners.tray.com.br/themes/homologacao/requerimentos/otimizacao-para-buscadores-seo.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.